Before we get started, let's look at how this blueprint is organized and why each section is included.
At Mavericks Web, this is the homepage structure we have found to be most effective for local service businesses.
Quickly explain what you do and where you work.
Show the customer the specific services you provide.
Confirm that you work in the customer's location.
Introduce the person or company behind the business.
Explain what makes your company trustworthy and different.
Show that other customers have trusted your business.
Clearly tell the customer what to do next.
Give the customer a simple way to reach you.
Most customers are not coming to a local service website to casually browse for a long time.
They are usually there because they have a problem and want it solved quickly. They need to know:
This homepage structure answers those questions in a clear order. It quickly shows customers what you do, where you work, why they should trust you, and how they can take the next step.
Now let's build your homepage one section at a time.